1 in 5 Australians own a fitness tracker, whether that be a basic pedometer or a high performing GPS sports watch. Fitness trackers are all the rage, named the biggest fitness trend the past two years and sales expected to reach up to $34 billion dollars worldwide by 2020.
The question is, are they worth it? Mixed reactions have occurred lately, with it being labelled the biggest fitness trend, to the decreasing sales of the Fitbit. Research recently has seen those with fitness trackers lose less weight and complete less physical activity to those who didn't wear them. It's not a one case fits all approach, it's all about personal preference.
There are pro's and con's to fitness trackers, ranging from improving motivation and accountability to becoming obsolete and a novelty. Even Coles has jumped on board, offering a 10 percent discount on fruit and vegetables for an 11 week period to those who complete 100, 000 steps. They have assumed of course that people are meeting the 10,000 steps recommended daily, and on that, people would be able to redeem this offer every 10 days; it's way of promoting a healthy and fitter Australia.
People use fitness trackers for different reasons- for keeping track of daily steps, keep track of their heart rate and even tracking sleeping patterns. Of course there is trial and error, and in some cases readings being off such as heart rate variability- a fitbit or garmin will never be as accurate as an ECG. Fitness trackers are being marketed to the general public, not an elite or recreational athlete, but a regular Tom, Dick or Harry. They may not necessarily drive you to complete more exercise, but they may keep you accountable. Again, its up to personal opinion and intrinsic factors to determine if a fitness tracker is right for you.
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